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{{YouTuber1 | username = UCdsE9y553KP7Z7MDXzM1sRg | image =TOPKEKSTUFFSOLETMEIN.jpg | style = Research, Memes | joindate = August 12, 2016 | Twitter = BehindTheMeme | Facebook = | Other Media = | vids = 100+ | update = Unknown | status = Active | video = | Most Viewed Video =

Kyle Bryce (more commonly known by his username Behind The Meme) is a YouTuber who ownes a channel named Behind The Meme, which spans over 780,000 subscribers. The premise of Behind The Meme’s channel is to explain the origins of popular memes and trends. BTM, however, has faced much criticism, from YouTubers such as Anthony Fantano, EmpLemon, Pyrocynical, and Meme - Tastic, and has been loathed in certain meme communities for having poor, bland content, and the conception that he kills memes



Behind The Meme started uploading content the same day it was created and in less than a month, the channel already had about 50k subscribers. Even to this day, he still uses the same formula for each video.


The reason of his surprisingly and almost impossibly fast subscriber growth during the first year of his channel is because the videos were created at the right place and at the right time, as memes in 2016 were more popular than ever and the topic was too interesting to not show. Eventually in less than a year he gained about 700k subscribers. 


Behind the Meme is often criticised for killing off memes, and is usually called things like "normie" and "cancer", due to his limited knowledge on the memes he explains and the jokes he puts into his videos. Other people, such as EmpLemon, have even made videos criticising his content. Many of his critics claim that the way he consistently puts "misinformation" in his videos and "explains memes wrong" results in Behind the Meme's viewers being "poorly informed" about memes. This, his critics say, results in his viewers "overusing these memes" and "using them wrong" due to being "misinformed" by Behind the Meme. They claim that this constant "misuse and overuse" of memes by his "normie" fans tends to result in the meme "dying" faster than it would normally, if Behind the Meme had never made the video in the first place.

He is also criticised for the way he makes his videos. His steadily-increasing use of sources such as Know Your Meme and Wikipedia has caused people to say that "his channel is for lazy people who can't be bothered looking things up themselves" and similar things. He is criticized for a percieved lack of effort that he seems puts into each video, and keeping the exact same formula for every single video. As a result, to many, his content seems very forced and manufactured. He is also criticised for poor usage of GIFs in every video.

There has been a general trend over 2017, towards a general increase in hate comments and dislikes relative to suggestions for topics and likes over the past year for the majority, but not all, of his videos.