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BuzzFeedVideo is the main YouTube channel for Internet news media company BuzzFeed. As of January 2018, the main Buzzfeed channel has over 15 million subscribers and over 12 billion total video views, making it the 22nd most viewed channel of all time.

Critically bashed for their "cringy" content as well as acclaimed for their content, Buzzfeed's channels stands as some of YouTube's most viewed and subscribed of all time, their channels combined having tens of millions of subscribers and tens of billions of views between them.


BuzzFeed was founded by Jonah Peretti & John S. Johnson III in 2006 in New York City as a viral lab, focusing on tracking viral content. Prior to establishing BuzzFeed, Peretti experimented with contagious media as Director of R&D and the OpenLab at Eyebeam, Johnson’s New York City-based art and technology non-profit. The company has grown into a global media and technology company providing coverage on a variety of topics including politics, DIY, animals and business. In late 2011, Ben Smith of Politico was hired as Editor-in-Chief, in a move to expand the site into serious journalism, long-form and reportage while maintaining its popular fun and entertainment-oriented content.

BuzzFeed Channels


The flagship channel that produces original content.


Formerly known as BuzzFeedYellow, Shares videos that are "fun, inspiring, interesting videos from the BuzzFeed crew". Series from "Boldly" include "Keith Investigates", where Keith Habersberger of BuzzFeed Motion Pictures staff conducts his own research through interviews with co-workers and locals about pop culture topics or slang such as "What is On Fleek?" and "What Does Basic Mean?". "But I'm Not..." series offers a number of videos where people of a certain gender, sexuality, race or background reject stereotypes they have been identified with like "I'm Latino, but I'm not..." and "I'm Trans, But I'm not...".

Now, as "Boldly", they mostly create videos targeted to the female audience, and runs the "Ladylike" series (that has a separate channel), where they try beauty products, fashion trends, or feminine activities, and "Adult Sh*t", where women discuss feminine topics.


Has "short, relatable videos that are totally you" and is "the good kind of awkward" Instead of organizing their series by topic like "BuzzFeedYellow", "BuzzFeedViolet" series are organized by character. For example, "Zack and Justin" series features Zack Evans and Justin Tan of BuzzfeedVideo Staff. "Sara" features Sara Rubin, video producer at BuzzFeedVideo.


Offers "bite-size knowledge for a big world" through "new facts, hacks, and how-to videos"[38] including taste tests of "Spicy food Around The World". They mostly create about their employees trying stuff, and sometimes gameplay videos. It runs the "BuzzFeed Unsolved" series, where they discuss the mysteries of murders, disappearances, and paranormal activities, and "Worth It" series, where they test items or food from the cheapest to ideal price to the expensive ones and determine what they think it's the best.


A BuzzFeed division that produces and shares content related to comfort food.

BuzzFeed Celeb

Formerly known as BuzzFeedPop, Offers the same content as BuzzFeedVideo, but with celebrities.

BuzzFeed Nifty

Features DIY videos, life hacks, tips, and facts.

BuzzFeed India

The channel of BuzzFeed's Indian diversion. Creates videos that have Indian-based humor, food, and stuff.

Pero Like

The BuzzFeed channel dedicated to the Latinos. Creates videos that have Latino-based humor, food, and stuff.

Buzzfeed News

News from Buzzfeed.