Emma Blackery

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One Musician Vlogger BritishIcon FemaleIcon YouTuber

Emma Louise Blackery (born November 11, 1991) is a British YouTube vlogger, comedian, and musician from Essex, England. As of August 2016, Emma has over 1.2 million subscribers on her main channel , 242,152 on her now inactive side channel ( emmablackery vlogs / boxes of foxes  ), and 17,459 on a separate inactive channel ( emmaforthewin ). She also has a gaming channel called BirdyBoots ( BirdyBoots ). with 155,256 subscribers. In August 2016, Emma created a talk channel ( Vloggery ) on which the subscriber count is not yet available due to it being very new. On the 10th of August 2014, she shaved her head at Summer in the City, raising £26,001 for five charities.


Emma Blackery's first channel was called "Pink Fluffy Hat Time", so named because she would wear a pink fluffy hat bought for her by her dad in the videos. The channel has since been deleted and Emma has deleted all the videos that were uploaded to that channel. In 2009, Emma began uploading on a new channel called "These Silent Seas", which is still on YouTube as of August 2016 ( These Silent Seas ). This channel consists almost solely of music videos. 

In 2012, Emma began uploading on a channel called "emmaforthewin ", which currently only has eight videos available publicly, giving the impression that she has privatized many others. The most popular of those videos left on her channel is "My Very First Dating (Rap) Video ", which currently has over 280,000 views. This channel also features music videos. Emma continued to use this channel until a year after the creation of her current main channel.

In May 2012, Blackery made the channel titled Emma Blackery originally with the purpose of uploading home song demos and music videos. Shortly after releasing a video for her first home demo, Fixation, she began a Let's Read series to E.L. James' Fifty Shades of Grey, which quickly grew in popularity, but was later removed by James' publishing house for 'copyright infringement'. After the creation of this series and it's presumed demise, Blackery began to create comedy vlogs, inspired by her YouTube inspiration Shane Dawson, in December 2012. Since 2012, her videos have captured the hearts of many. Gradually leading up to June 2015, Emma has began making more collaboration videos with fellow YouTubers such as Nerd³ (AKA Daniel Hardcastle) as well as more sketch based videos, which greatly stray from her original 2012 video format.

Emma once created a channel called BlackeryTV and used it as a side channel to feature more content, but this channel was later deleted and is no longer available on YouTube. She also created a beauty channel with friend and fellow YouTuber Cherry Wallis , which they called 'LazyLittleMe'. This channel is no longer available on YouTube. Prior to creation of Emma's current gaming channel, she created one in 2013 called "EmmaFailsAtGaming". This channel is no longer available on YouTube.

Before Emma Blackery's videos became more popular, in August 2014, Blackery created a side channel designated to beauty and lifestyle videos. On this channel, named boxesoffoxes, she uploaded anything from haul-type videos to small snid-bit videos that wouldn't necessarily have a place on her main channel. Boxesoffoxes currently has over 240,000 thousand subscribers, and Blackery's three most viewed videos there include: Boy Talk (which features Blackery's now ex-boyfriend LukeIsNotSexy), Hair Growth (which Blackery talks about a few products she's been using to grow her hair back after shaving it for a charity event), and LBTL (which Blackery 'Lives Below the Line' for five days off of five pounds to raise awareness for poverty).

After a five month period of inactivity, Emma rebooted the channel as emmablackery vlogs on 7th June 2016. Emma had planned for the channel to feature daily vlogs as well as various rambling vlogs. However, the channel has been inactive since 10th June 2016. Emma has shown no signs of planning to resurrect the channel.

Emma Blackery also has a gaming channel called BirdyBoots that she often uploads on. This channel was created in January 2015. On this channel, Blackery has over 150,000 subscribers and uses it to play various Sim games as well as popular games like Life Is Strange.

On August 28, 2016, Emma uploaded her first video on a new side/talk channel called Vloggery, and as of August 30, 2016, the channel consists of two videos.

Channel Growth

Shortly after the Let's Read series was removed from her channel, Blackery decided to pour her time and energy into her comedy vlogs, ultimately spending so much time on them she quit her waitressing job. By January 2013, Blackery's channel had reached 30,000 subscribers and began to grow at over 1,000 subscribers per day. By January 2014, Blackery's channel reached 500,000 subscribers. At the beginning of January 2015, Blackery made it a new year's goal for herself to reach one million subscribers (at which point her channel had 850,000 subscribers). In that same video, Blackery also set the goal of reaching 500,000 subscribers on her second channel boxesoffoxes . As of July 2015, Blackery's main channel has over 1,000,000 subscribers and her side channel has over 240,000 subscribers. However, this channel has now been made inactive and a new side channel called Vloggery has been created. In January 2015, Emma also announced that she would be starting her own gaming channel. Her gaming channel is called BirdyBoots , which currently has 150,000+ subscribers.


Her debut EP, Human Behaviour, was released before her current main YouTube channel was created. In July 2013, Blackery began to write and record her second EP, Distance. To accompany this, a music video for song Go The Distance was released to her channel. Released under Luke Cutforth's record label, Distance shot to #1 in the iTunes Rock Chart and peaked at #15 in the overall iTunes album chart.

Emma's third EP, Perfect, was released on November 11, 2014, her 23rd birthday.

Her fourth EP, Sucks to Be You, was released on May 27th 2016. Prior to release, Emma uploaded the full Sucks to Be You music video to her channel, where it has reached over 1 million views. Emma joined Wheatus and Busted on their tour, Pigs Can Fly.

As well as releasing EPs, Emma also periodically uploads demo songs to her main channel. On January 29th 2016, Emma released a song called Don't Come Home. The song was originally supposed to be released with her EP, however, it never made the final cut. She has also collaborated with other YouTubers (such as Dodie Clark) to create music.

Personal life

Until April 2014, Emma lived with her father in Essex. After this she lived with her boyfriend Luke Cutforth for a while in 2014, but they stopped living together after a while as Luke was working on a film, and they have since broken up. Her Dad and younger sister feature in her videos on occasion. She had a hamster named Sally, who died in January 2016.

Screen Shot 2014-11-16 at 8.27.45 pm

In 2013, Emma revealed that she was in a relationship but did not reveal the identity of her boyfriend as they wished for the relationship to remain private. After much online speculation on October 24, 2014, Luke Cutforth released a video confirming that they were officially dating.[1] It was stated by Emma that they had been dating since April 2013.[2]

In May 2016 Blackery and Cutforth announced their breakup. However, they're both on good terms.

Some of her other friends include Patty Walters, Carrie Hope Fletcher, Evan Edinger, Dan Hardcastle and Bethan Leadley.

External links


  • Whenever Daniel Hardcastle and Emma make a video, Emma's height difference from Dan is always brought up with Dan being "a head taller than Emma Blackery".
  • Emma has said 'She is 5 foot 3.' But has also stated that she is '5 Foot 2'. When doing a react video to My First Dating Rap, she stated that she went through a phase where she "added an inch onto her height". She is 5 foot 2.
  • Emma has Chronic Fatigue Syndrome/MS[3]


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