Michelle Phan (born: April 11, 1987) is a American make-up artist for Lancome. She gained fame by uploading make-up tutorials on her YouTube account. Michelle is currently the 2nd most subscribed beauty guru, beaten only by Bethany Mota and is a YouTube partner. Recently, Michelle re-launched MyGlam under the name of ipsy, and itssubscribers receive a glam bag every month. Michelle has a brother named Steve, who is married to beauty guru Promise Phan. Promise does make-up looks, and transformations. She appears in such Michelle videos as Doll Lashes, Enchanting Prom, Michelle Phan Look and Moonlight Seduction.
Recently, Michelle has released her new makeup set called 'EM Michelle', which is a makeup palette with lots to choose from.
Phan Launches Ipsy, Partners With Lancôme and L'Oréal[]
Her partnership with Lancôme began in 2010, with Phan creating monthly video tutorials using the beauty brand’s products. (Ironically, she had applied for a job at the Lancôme counter in a department store a few years earlier — and had been rejected due to a lack of sales experience.)
That same year, Phan also began working onIpsy , her make-up startup. Ipsy sends “glam bags” to subscribers who pay $10 a month to receive new products; unsold items are donated to charities. By 2015, the company was valued at $500 million by Forbes, and received a $100 million investment; this helped fund a range of new projects, such as Ipsy Open Studios, a 10,000 square foot space in Santa Monica, where beauty vloggers can shoot content professionally. Phan also partnered with Endemol Shine Group to launch a multi-platform lifestyle network, Icon, devoted to beauty, lifestyle, and entertainment.
Em Fails, Phan Walks[]
The online trolling Phan received over Em’s failure took a toll on her mental health, and she began to post less on social media — before quitting altogether in 2016. She did not post any photos on Instagram or even any videos to YouTube for most of the year. "It is really scary because you can become irrelevant. If you don't upload a video or stay updated, within a month you're irrelevant," she wrote in Teen Vogue . But her need for a break outweighed her fears. “I packed a suitcase — my whole life — in one piece of luggage, and I just left. I didn’t even tell anyone. My business partners, board members, everyone was freaking out …” She used her time to travel the world, visiting Europe and Africa, and soon “all my worries and struggles all of a sudden felt like nothing.”
Trivia[]
- She is of Vietnamese descent.
- She is the voice of Blackberry Cookie from Cookie Run Kingdom.
YouTube Channels[]
- Michelle Phan - Main channel
- Ricebunny - Second channel, but Michelle stopped using it for unknown reasons.