Nestor Alexander Haddaway (born January 9, 1965), better known mononymously as Haddaway, is a Trinidadian-German singer-songwriter and musician best known for his 1993 hit single "What Is Love", which became a popular internet meme.
Born in Trinidad and Tobago, Haddaway moved to the Washington, D.C. area at the age of nine, where he grew up to the sounds of Louis Armstrong, which encouraged him to learn how to play trumpet at the age of 14. He attended Meade Senior High School. This eventually resulted in him forming his first group which he called Chances. Haddaway moved to Cologne, Germany in 1987 where he mostly worked in bars. Later, he formed his own company, Energy, which was involved in organizing fashion shows and photo-shoots.
Logotype used by Haddaway throughout his career. Haddaway's break came in 1992 when he was signed by German label Coconut Records. His debut single "What Is Love" rapidly became popular in Europe, reaching number 2 in Germany and the United Kingdom. In Germany, the single sold 900,000 copies, in the UK, it was certified Gold for shipment of 400,000 units. It later reached number 11 on the Billboard Hot 100 and was certified Gold for shipments of 500,000 units. By the beginning of 1994, worldwide sales of "What Is Love" had already reached 2.6 million.
His second single "Life" hit number 2 in Germany, number 6 in the UK and number 41 in the USA, and its worldwide sales had reached 1.5 million by 1994. The follow-up singles "I Miss You" and "Rock My Heart" were also top 10 smashes in Europe and established him as a successful Eurodance artist. His first LP, The Album (also known as Haddaway in the USA), was a multi-million seller which reached Platinum status in Germany for shipments of 500,000, and Gold in the UK and in France for shipments of 100,000.
In 1995, he released his second album The Drive, which spawned the UK top 20 hit "Fly Away", as well as "Catch a Fire" and "Lover Be Thy Name". "What Is Love" enjoyed a resurge in popularity as the theme music for the head-bobbing, nightclubbing-addicted Butabi brothers (Will Ferrell and Chris Kattan) on Saturday Night Live and the subsequent film A Night at the Roxbury. Haddaway's subsequent albums were more soulful, but since 1998, the singer has struggled to repeat the mainstream commercial success of his early hits. Albums Let's Do It Now and My Face (the latter re-released as Love Makes) all failed to chart, producing only a handful of moderately successful singles.
Haddaway appeared on the television show Comeback – Die große Chance in Germany in 2004. He then appeared on a similar UK show Hit Me Baby One More Time in 2005 and subsequently appeared on the U.S. version. This exposure led to him scoring a moderate chart hit in Germany with the ballad "Spaceman" from his next album Pop Splits. "What Is Love" was featured in a 2008 Pepsi commercial (for diet Pepsi Max) which parodied the leitmotif and included several stars including LL Cool J, Missy Elliott and Busta Rhymes, but not Haddaway. In the same year, he teamed up with another Eurodance star Dr. Alban for the single "I Love the 90's". In 2009, "What Is Love" re-entered charts after German DJ Klaas remixed it. In 2012, Haddaway released the single "Up and Up" with The Mad Stuntman, which was a top 20 dance hit in the USA.
Haddaway now lives in Kitzbühel, Austria, and also has a home in Cologne, Germany.
VEVO made Haddaway's channel on November 16th, 2009. The channel has 1,745 subscribers but only 7 videos.