Amy Jane Pocock (born July 13, 1994). known as HeyAmyJane is an English YouTube video maker.
Pocock initially produced beauty and fashion videos, which she uploaded to the channel TheCameraLiesBeauty. In 2014, she transitioned from beauty and fashion videos to video blogging, which primarily involve comedy.
Pocock joined YouTube in 2012 after being convinced to do so by followers of her blog . She was featured in a video of another YouTuber, Zoella, entitled YouTuber Vlog Mashup, which helped her YouTube following.
Following this, she appeared on season one of the DailyMix series Beauty Bootcamp, where she was one of the final three contestants. In Beauty Bootcamp, she starred alongside Zoella, Ruth Crilly, Tanya Burr , Jim Chapman, and the Pixiwoo sisters. Pocock has also appeared on other YouTube channels, including Grazia Magazine's Fashtag, Polished , and the YouTube affiliate of the fashion brand New Look.
Pocock has described her channel as "a lifestyle and chatty channel with an occasional side helping of beauty and fashion".