Freyja NicLeòid (born March 4, 1987)is a popular Goth vlogger from New Zealand, known online as Black Friday. Offering makeup, fashion, motivational advice, and more, she has quickly become a positive role model for younger Alternative people. She brings out new videos at least twice every week. Her videos include vlogs of her adventures and daily life, DIYs, makeup tutorials, ghost stories, challenges, and more. She gives the world a window into the Gothic subculture, and encourages others to express themselves.
Black Friday grew up in New Zealand but has spent time in other parts of the world, primarily Edinburgh, Scotland, where she worked for a local ghost tour company. Her appearance and approachable personality was of constant interest to the media and tourists alike. She turned down the opportunity to appear in numerous British and European television shows, but features briefly in an episode of Ghosthunting with Boyzone and Louis Walsh.
She moved to Wellington in 2012 where she gained a certificate in Film and Television Production, and completed a Masterclass in Screenwriting. Though she works on occasion as Production Designer or Art Director for small film projects,Black Friday keeps her skills in film making alive through YouTube her videos, and by making music videos for local bands.
As a lover of adventure, in 2015 she moved to Germany to be in the heart of Europe, close to many interesting destinations. She resides in Leipzig. She married her husband Matthias on April 14th, 2016. Publicly as of December 1st, 2017, she and Matthias had mutually agreed to separate.