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Little Baby Bum® is an educational channel with its target audience being infants and children from the United Kingdom. Their videos are about nursery rhymes and songs for children, along with different versions and animations for them. According to YouTube graphs from Socialblade, the channel is the 65th most popular channel by the number of subscribers and 8th place by the number of YouTube views.

The channel has over 600 videos, over 15 million subscribers and over 16 billion views. The channel gets over 300 million views and 300,000 new subscribers monthly.

Their most viewed video is "The Wheels on the Bus - 54 Minute Compilation" which also ranks as the 20th most viewed video of all time with over 2 billion views reached since October 5, 2017.

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