Rachel Claire Levin (born February 24, 1995 (1995-02-24) [age 22]) is an American internet personality, beauty guru, and video blogger, or Vlogger under the YouTube channel nameRCLBeauty101 from Pennsylvania. She was recently noted as the number one social media influencer under 21 in the world on Zefr's. She is known for her beauty tips, DIY, fashion, food, lifestyle and Expectations vs Reality series. Levin began her college studies at Penn State. She is currently a full-time Youtuber.


Levin's first video, called "How to Conceal Under Eye Dark Circles", was first published on December 15, 2010. She has over 7,000,000 subscribers as of April 2016, and over 900 million views. She began vlogging (video blogging) in December 2010. She also has over two million followers on Instagram. At age 16 she was quoted in the Wall Street Journal in an article Mixing Makeup for the Webcam regarding her cosmetics DIY's. She has also been quoted in Cosmopolitan Magazine's September 2014 issue "The United States of Style". She has appeared on the Steve Harvey show and NBC Today Show.


  • Levin was nominated for a 2015 Teen Choice Award Wave 3 in the category of "Choice Web Star: Fashion/Beauty."
  • She was also nominated in two categories for a Streamy Award in the categories of "Breakout Creator" and "Lifestyle.".
  • She was a finalist in the 8th annual Shorty Awards held on April 11, 2016 for YouTube Guru and was a show presenter.

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