One Musician AmericanIcon FemaleIcon YouTuber

Robyn Rihanna Fenty (born February 20, 1988 (1988-02-20) [age 29]) known as "Rihanna" is a Barbadian singer, songwritter, actress and overall entertainer.

Why She Is Important

Rihanna was born in Saint Michael, Barbados and raised in Bridgetown. Since being discovered by record producer Evan Rogers in late 2003, she remains one of the most influential and popular people in entertainment, mostly for being one of the most successful singers of all time.

VEVO Channel

RihannaVEVO is the official VEVO music account operated by the VEVO music company. The account uploads Rihanna's music videos, teasers of them, lyric and audio music from her, remixes, and live performances.

The channel currently is the sixth most subscribed channel on YouTube with over 25 million subscribers, peaking fifth on the site multiple times. She is the most subscribed woman and woman celebrity on YouTube as well. Yuya however is the most subscribed female YouTuber due to Rihanna not being a YouTuber.

Her VEVO channel was the most subscribed VEVO and music channel from nearly it's inception to 2016, before being surpassed by OneDirectionVEVO in the early part of 2016. Her VEVO account surpassed the former British boy band shortly afterwards but was then surpassed by Justin Bieber's VEVO account making her have the second most subscribed VEVO and music channel which she still is currently. Her account also was the most viewed VEVO channel on YouTube surpassing Justin Bieber's in February 2013 until Bieber surpassing hers in early 2016.

On April 30, 2012, Rihanna's "Where Have You Been" music video became the most viewed VEVO video in 24 hours, having 4.9 million views the first day of it's upload. It however was surpassed by JustinBieberVEVO's "Boyfriend" on May 4, 2012 as the video had well over 5 million views.

However on March 20, 2014, RihannaVEVO became the most viewed channel on YouTube surpassing Machinima when both channels were around 4.819 billion views becoming the first and only VEVO channel to do so. Her VEVO channel became the first channel to surpass 5 billion views in late May and held the top position until PewDiePie surpassed her at around 5.2 billion views on July 19 of that year.

Since then, her VEVO account has dropped to the 13th most viewed channel on YouTube and the fourth most viewed VEVO account behind Justin Bieber's, Katy Perry's and Taylor Swift's with over 11 billion views. It is also the 6th most viewed music channel counting T-Series and netd müzik.

Rihanna is the first female artist to receive 1 to 10 billion views on her channel and the first artist to gain 3 to 7 billion video views and the second to acclaim 8 to 10 billion. On top of that, she is the most subscribed Black person on YouTube and has been since 2011. While being a celebrity and her account being owned by a company, she is not a YouTuber however meaning the most subscribed YouTuber of African decent is British born YouTuber KSI with only 16 million subscribers.

Her channel doesn't usually upload unless she has a new teaser, music video, lyric or audio video, remix, or live performance which VEVO finds appropriate to upload. It grows the fastest if she makes a new music video similar to most VEVO channels on YouTube. She currently gets around 150,000 new subscribers a month which is one of the average growth rates for a channel exceeding millions of subscribers and gets around 130 million videos views a month which is one of the highest video views rates on YouTube.

As of July 31, 2017, Rihanna has the most VEVO Certified awards, awards given to VEVO artists who has videos exceeding 100 million views with 28, four more behind the second and tied record held by Justin Bieber and Taylor Swift.

Subscriber Milestones

  • Rihanna hit 250,000 subscribers around January 18, 2011.
  • Rihanna hit 500,000 subscribers around March 17, 2011.
  • Rihanna hit 750,000 subscribers around May 9, 2011.
  • Rihanna hit 1 million subscribers around July 5, 2011.
  • Rihanna hit 2 million subscribers on December 22, 2011.
  • Rihanna hit 3 million subscribers on October 27, 2012.
  • Rihanna hit 4 million subscribers on December 21, 2012.
  • Rihanna hit 5 million subscribers on January 29, 2013.
  • Rihanna hit 6 million subscribers on February 14, 2013.
  • Rihanna hit 7 million subscribers on March 10, 2013.
  • Rihanna hit 8 million subscribers on May 6, 2013.
  • Rihanna hit 9 million subscribers on July 1, 2013.
  • Rihanna hit 10 million subscribers on September 10, 2013.
  • Rihanna hit 11 million subscribers on November 15, 2013.
  • Rihanna hit 12 million subscribers on January 4, 2014.
  • Rihanna hit 13 million subscribers on February 23, 2014.
  • Rihanna hit 14 million subscribers on June 12, 2014.
  • Rihanna hit 15 million subscribers on November 29, 2014.
  • Rihanna hit 16 million subscribers on April 7, 2015.
  • Rihanna hit 17 million subscribers on July 17, 2015.
  • Rihanna hit 18 million subscribers on December 3, 2015.
  • Rihanna hit 19 million subscribers on February 25, 2016.
  • Rihanna hit 20 million subscribers on April 1, 2016.
  • Rihanna hit 21 million subscribers on May 13, 2016.
  • Rihanna hit 22 million subscribers on July 10, 2016.
  • Rihanna hit 23 million subscribers in late 2016.
  • Rihanna hit 24 million subscribers in early 2017.
  • Rihanna hit 25 million subscribers on July 5, 2017.

Video View Milestones

  • Rihanna hit 1 billion video views around February 23, 2011.
  • Rihanna hit 2 billion video views on January 2, 2012.
  • Rihanna hit 3 billion video views on November 20, 2012.
  • Rihanna hit 4 billion video views on September 2, 2013.
  • Rihanna hit 5 billion video views on May 15, 2014.
  • Rihanna hit 6 billion video views on February 25, 2015.
  • Rihanna hit 7 billion video views on August 13, 2015.
  • Rihanna hit 8 billion video views on February 21, 2016.
  • Rihanna hit 9 billion video views on May 25, 2016.
  • Rihanna hit 10 billion video views on September 20, 2016.

Upload Milestones

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