Safiya Jaffer Nygaard (born: July 16, 1992) is a fashion and beauty YouTuber. She had worked on the popular Internet media company, Buzzfeed, for almost nearly two years. She was a production intern in April 2015, had a series called "Ladylike" in October 2015 and later became a producer in November 2015. She left the company at the end of January 2017 and has been uploading videos on YouTube mostly on Tuesdays, Thursdays and Saturdays. Her channel currently has over 6 million subscribers.
Safiya was born in Chicago, Illinois. She is an avid Harry Potter fan and a lover of pop culture. She is of Indian and Danish descent . According to a Buzzfeed article, she is not a morning person. She has a fear of bodycon dresses as she never likes being exposed in public.
After Safiya graduated Whitney M. Young Magnet High School in 2011, she met her boyfriend, Tyler, while at Stanford University. Tyler can be heard and sometimes seen in Safiya's videos, and is also her camera man.
Safiya's YouTube videos about beauty and fashion. Safiya began posting videos full-time after leaving Buzzfeed. On January 27, 2017, Safiya announced that she had left, according to her Instagram account. Two months later, she uploaded a video on March 19, 2017, explaining about why she left the company.